TrIPLE-O • CASE STUDY
From Best Kept Secret to Household Name
Triple-O was already a growing home services company. The problem was, not enough people knew about them. We helped change that.
SOCIAL MEDIA
DIGITAL ADS
The
Brand
Triple-O 🔥 Heating, ❄️ Cooling, ⚡️ Electrical & 🚽 Plumbing was built on great service, strong leadership and a commitment to taking care of its customers.
The business was growing, but its marketing strategy hadn't caught up.
Like many home service companies, Triple-O was investing heavily in traditional marketing channels without always having a clear picture of what was actually driving results.
The
Challenge
Triple-O was spending 💸 more on marketing without knowing what was working.
Traditional home service marketing can get expensive quickly.
Lead providers. Direct mail. Traditional advertising. Paid channels. Sponsorships.
Money was going out, but attribution was difficult and the return wasn't always clear. 😢
The challenge wasn't simply generating more leads. It was turning one of Rochester's best kept secrets into a brand homeowners across the region knew, recognized and trusted.
Our
Approach
Triple-O didn't need to spend more to grow 🌱. They needed more people to know who they were.
In our first year working together, Triple-O grew revenue by more than 40% while simultaneously reducing marketing spend by 66%.
But the bigger transformation was what happened to the brand.
Triple-O went from competing for leads in crowded home service channels to becoming a company people throughout Rochester recognized, remembered and trusted.
In 2026, Triple-O was recognized as the fastest-growing HVAC company in Rochester.
The
Strategy
We stopped chasing leads 🏃♂️ and started building attention‼️
Instead of continuing to pour money into expensive traditional channels, we helped Triple-O shift its marketing investment toward channels where we could create, measure and amplify attention.
That meant building a strategy around three things:
Turning Organic Social Into Brand Recognition
We used consistent, personality-driven organic social content to turn Triple-O from another HVAC company into a brand people knew and remembered.
19.6K
5
127
11
Digital Ads We Could Actually Measure
We shifted Triple-O toward trackable digital campaigns with better creative and targeting, driving measurable growth without relying on costly third-party leads.
13,600 AD CLICKS
12,638 WEB VISITS
9¢ PER AD CLICK
Building a Brand Rochester Recognized
Growth wasn't only about leads. It was about becoming a household name. 🏡
We intentionally positioned Triple-O throughout the community through local 🏆 awards, 🤝 partnerships, 📣 PR opportunities and consistent branding.
From recognizable campaigns like “WE FIX THAT” to community visibility and local recognition, every touchpoint worked together to make Triple-O increasingly difficult to ignore.
The Results
🤑
40%+
Revenue growth in
the first year
👇
66%
Reduction in
marketing spend
📈
#1
Fastest-growing HVAC company in Rochester
Building a Brand People Remember.
By shifting Triple-O's strategy toward social media, digital advertising and intentional brand building, we helped them spend less, grow faster and earn the attention of the market they serve.
The goal wasn't just more leads. It was becoming impossible to ignore.