TrIPLE-O • CASE STUDY
From Best Kept Secret to Household Name
Triple-O was already a growing home services company. The problem was, not enough people knew about them. We helped change that.
SOCIAL MEDIA
DIGITAL ADS
The
Brand
Triple-O 🔥 Heating, ❄️ Cooling, ⚡️ Electrical & 🚽 Plumbing was built on great service, strong leadership and a commitment to taking care of its customers.
The business was growing, but its marketing strategy hadn't caught up.
Like many home service companies, Triple-O was investing heavily in traditional marketing channels without always having a clear picture of what was actually driving results.
The
Challenge
Triple-O was spending 💸 more on marketing without knowing what was working.
Traditional home service marketing can get expensive quickly.
Lead providers. Direct mail. Traditional advertising. Paid channels. Sponsorships.
Money was going out, but attribution was difficult and the return wasn't always clear. 😢
The challenge wasn't simply generating more leads. It was turning one of Rochester's best kept secrets into a brand homeowners across the region knew, recognized and trusted.
👇 SKIP TO THE RESULTS 👇
Our
Approach
Triple-O didn't need to spend more to grow 🌱. They needed more people to know who they were.
In our first year working together, Triple-O grew revenue by more than 40% while simultaneously reducing marketing spend by 66%.
But the bigger transformation was what happened to the brand.
Triple-O went from competing for leads in crowded home service channels to becoming a company people throughout Rochester recognized, remembered and trusted.
In 2026, Triple-O was recognized as the fastest-growing HVAC company in Rochester.
The
Strategy
We stopped chasing leads 🏃♂️ and started building attention.‼️
Instead of continuing to pour money into expensive traditional channels, we helped Triple-O shift its marketing investment toward channels where we could create, measure and amplify attention.
That meant building a strategy around three things:
CONTENT THAT FEELS HUMAN
We traded overly polished, traditional brand content for social-first videos built around personality, humor, trends and the people behind Bill Gray’s.
6,907
6
35
162
18
PARTNER WITH INFLUENCERS
Rather than simply paying for exposure, we created collaborations that felt natural to both the creator and the Bill Gray’s brand.
51.4K
44
578
2,005
38
ORGANIC SOCIAL FOR PAID ADS
When content connected organically, we put paid media behind it.
Strategic Meta campaigns allowed us to take our strongest creative and intentionally put it in front of younger audiences, turning great content into greater reach.
The Results
🤑
40%+
Revenue growth in
the first year
👇
66%
Reduction in
marketing spend
📈
#1
Fastest-growing HVAC company in Rochester
Building a Brand People Remember.
By shifting Triple-O's strategy toward social media, digital advertising and intentional brand building, we helped them spend less, grow faster and earn the attention of the market they serve.
The goal wasn't just more leads. It was becoming impossible to ignore.