JK EXECUTIVE STRATEGIES • CASE STUDY
From Rochester Roots to National Reach
JK Executive Strategies built its reputation in Rochester. We helped build the visibility, authority and digital presence to take that reputation far beyond it.
SEO STRATEGY
THOUGHT LEADERSHIP
SOCIAL MEDIA
The
Brand
JK Executive Strategies is an executive and professional search firm 🔎 helping organizations find the right people to lead and grow their businesses.
They had already built a strong reputation in Rochester through relationships, referrals and years of delivering for their clients.
But their digital presence didn't reflect the strength of the business behind it.
The
Challenge
JK had a strong reputation in Rochester, but very little digital visibility outside of the relationships they had already built.
Despite operating in executive search and recruiting, JK was nowhere to be found 🫣 for many of the Google searches potential clients were making.
Their market presence was also concentrated primarily in Rochester, limiting their ability to reach organizations and decision-makers in new markets.
And CEO Jill Knittel had years of experience, perspective and industry knowledge worth sharing, which opened up an opportunity to build a much larger platform around 🗣️ her voice and 🧠 thought leadership.
Our
Approach
JK didn't need to become better at what they did. They needed more people to know how good they already were.
What started as a Rochester-based firm built largely through 🤝 relationships and referrals has become a company with a growing 📱 digital presence reaching far beyond its home market.
Today, JK ranks in the Top 3 on Google for key search terms in both Rochester and Buffalo, has built a significantly larger professional audience on LinkedIn and has established its CEO as a recognizable voice in the industry.
Their roots are still in Rochester. Their reach no longer has to be.
The
Strategy
We built visibility around both the business and the people behind it.
Instead of relying solely on relationships and referrals, we created a strategy designed to make JK discoverable wherever potential clients and candidates were looking. 👀
That meant building a strategy around three things:
TURNED THE CEO INTO A THOUGHT-LEADER
We built CEO Jill Knittel’s personal brand through consistent thought leadership and LinkedIn content, expanding her reach and putting a face to the expertise behind JK Executive Strategies.
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Build an Audience on LinkedIn
For a business built around people, relationships and leadership, LinkedIn needed to become more than somewhere JK occasionally posted.
We developed consistent content around the questions, challenges and conversations their audience actually cared about.
The result was significant growth in JK's LinkedIn audience and a platform that allows the company to consistently reach business leaders, candidates and decision-makers.
+17% IN FOLLOWERS
+20% IMPRESSIONS/MO.
Own The Search RESULTS
We built an SEO strategy designed to put JK in front of businesses actively searching for executive and professional recruiting services.
We strengthened their presence in Rochester while simultaneously expanding the strategy into a completely new market: Buffalo.
Today, JK ranks among the Top 3 Google results for key search terms in both Rochester and Buffalo.
The Results
🏆
Top 3
Ranking on Google for their key terms in Rochester & Buffalo
👀
+20%
Impressions each month on their Business Account
🧑🧒🧒
+1,975
Increase in LinkedIn
Followers on the CEO’s Account in 1 year.
People can't choose a business they don't know exists.
By combining SEO, social media and executive thought leadership, we helped JK Executive Strategies build visibility beyond its home market and create a digital presence capable of reaching organizations across the country.